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Winning over consumers with e-commerce packaging solutions

Posted 09 jun 2020 by Harsh Gupta, Regional GM, India

Packaging, which is generally considered a mere outer dabba (or carton), has a large impact on consumer confidence. This is one of the reasons why companies choose to improvise their outer packaging by various means, but the fact is, people in the fast-moving e-commerce industry are facing many problems while choosing and procuring the right packaging for their products. Read on to find out more!

The right e-commerce packaging solutions address these challenges:

Preventing shipping tampering

H.B. Fuller e-commerce packaging solutions keep products safe through the demanding supply chain journey. Our reinforcement tapes have aggressive adhesion to seal the shipping box and prevent tampering. Secure closing with an easy-opening feature doubly secures the content from tampering.

Increasing brand identification

Broken or low-quality packaging sends a bad message, while premium packaging can make a favorable impression and strengthen brand identity. Around 40% of online shoppers say branded packaging makes them more likely to recommend a product to friends. Our reinforcement solutions help customers receive their package in the expected condition and protect their brand.

Providing convenient and frustration-free packs

Consumers continue to shift their purchasing behavior online, leading to higher e-commerce sales, combined with delays in shipping. India is one of the fastest growing e-commerce markets and many online retailers in India are looking for Amazon Frustration-Free Packaging to improve the consumer experience. Our tape ensures a strong tear opening, even through thick fiberboard or double wall boxes. The boxes are easy to open with no cutting tools required, promoting safety and usability.

Reducing costs

H.B. Fuller offers cost effective solutions for both simple and complex packaging systems, especially for online retailers. Some examples are below.

  • High initial tack for instant adhesion and faster processing
  • Reduce process costs by eliminating manual or offline application
  • Integration into the corrugation line and ability to run at full speed
  • Minimize corrugator downtime and waste with roll-to-roll splicing
  • Offer greater flexibility for complex package designs

Improving sustainability

H.B. Fuller is committed to sustainability in our products and manufacturing. Our innovative adhesives help customers meet their own sustainability goals by saving energy, reducing waste, and enabling reuse.

Connect today with our experts and find out more on various solution for e-commerce packaging.

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