![indian-family](https://www.hbfuller.com/en/-/media/project/hbfuller/hbfuller/blogs/2017/indian-family.webp)
The Glue Talk Blog
![indian-family](https://www.hbfuller.com/en/-/media/project/hbfuller/hbfuller/blogs/2017/indian-family.webp)
Today, India’s economy is growing rapidly due, in part, to its expanding population with a fast-growing youth ratio and middle class, and market and manufacturing supporting policies. This development is driving a shift in urban consumption patterns and habits.
So how are these socio, cultural and economic changes affecting the disposable hygiene products market in India?
While demographics and social factors are favorably influencing the economic expansion of this industry, the correlation may not be as simple as it seems.
Feminine Care
Although the feminine hygiene care market, for example, is expected to grow from its current value of INR 22.21 billion to INR 34.68 billion in 2020, the biggest challenge remains socio-cultural in nature. The population of India is largely rural, and in addition to challenges, such as illiteracy, affordability and availability of product in the rural areas, there also are traditional taboos associated with menstruation.
With this in mind, the government of India, together with a number of multinational companies, have been investing time and effort to promote hygiene products by running advertisement campaigns, promotional initiatives in schools, such as providing free sanitary napkins, and educational camps in rural districts. These efforts have helped in spreading awareness, reducing social stigmas, and increasing usage of sanitary napkins in rural areas. The increase of quality in these products is both expected and anticipated, as awareness and purchase power grow in these regions.
Adult Incontinence
The adult incontinence market in India faces a different challenge altogether. Traditionally, senior family members command considerable respect as the patriarch or the matriarch of the household. Adult diapers are seen by many as a symbol of helplessness, which brings a sense of shame to certain elderly family members. As the population continues to age in greater numbers, it is important to demonstrate the convenience these products offer, especially when both spouses are working, and in-home care becomes more challenging.
Though this market is just beginning to gain traction, the outlook is favorable when we note that:
- 6.24 percent of the 1.32 billion population of India, is above 65 years old;
- The primary consumer segment – middle class – is expected by grow 17 percent from 2016 to 2025;
- The presence of international hospital chains is growing across the country.
Disposable Diapers
Affordability and disposal issues have stymied the disposable baby diaper market in India. In rural areas, cloth diapers are still very popular, so converting parents to using disposable goods has been challenging for the industry. In the urban market, however, online purchasing of these products is growing and helping to shift patterns. Easier access to more diverse and innovative products, combined with a 2.4-percent rate of urbanization, is contributing to market expansion. Despite the cultural and cost related challenges, disposable pull up pants continue to grow in popularity and now dominate the diaper market. This is related to different factors including ease of use, as more akin to cloth diapers, becoming more affordable versus open tab diapers, and increasing in availability, including in smaller pack sizes.
At H.B. Fuller, we’re proud to help Indian disposable hygiene product manufacturers succeed by developing high performance adhesive solutions for thinner, smarter, better-fitting and more absorbent products. Together, we create quality that can break taboos. Connect with us at the upcoming BCH symposium and attend our presentation to learn more about the factors in the success of pull ups pants and how to increase quality, while remaining competitive in a market that is growing its awareness towards the needs of Indian customers.
Blog Categories
Blog Categories
Archive
-
2024
- January (1)
- March (1)
- April (1)
- May (2)
- June (2)
-
July (5)
- Emerging Trends in Commercial Roofing and the Pivotal Role of Adhesives
- How Adhesives Advance Eco-Friendly Food Packaging
- How to Build the Beauty Brand of Your Dreams
- Sustainability Terminologies: A Journey Into the Words that Define Environmental Impact
- The Power of Silicone Adhesives and Sealants in Solar Panel Applications
- August (3)
- 2023
-
2022
- February (4)
- March (3)
- April (1)
- May (2)
- June (5)
-
August (6)
- Beverage Labeling Market In Africa: A Huge Potenial
- H.B. Fuller’s Glue House: Scavenger Hunt
- Increasing Global Aging Population: Impacts and Challenges
- Innovations and Key Challenges in Sustainable Disposable Absorbent Hygiene Products
- Supporting Racial Equity in Our Community
- Top 5 Reasons to Invest in H.B. Fuller
- September (4)
- November (2)
- December (2)
-
2021
- January (3)
-
February (7)
- Celebrating Exceptional Service During COVID-19 Complications
- Cyanoacrylates: What They Are and What They Do
- Innovative two-shot bookbinding adhesive
- Make a Difference 2020
- Problem Solving: Paper straws in drinking beverages
- Stronger straws
- Substances of Interest in Disposable Absorbent Hygiene Products
- March (4)
- April (4)
- May (4)
- June (5)
- July (2)
- August (5)
- September (2)
- October (1)
- November (3)
- December (2)
-
2020
- January (4)
- February (2)
- March (3)
- April (4)
- May (3)
-
June (7)
- Community Support in the Era of Coronavirus
- Employee Creates Face Shields with 3D Printer
- Improved Packaging Integrity and Greater Customer Satisfaction
- Liquid-Resistant Paper Straws
- What is a Sealant
- What Is the Future of Commercial Disinfectants
- Winning over consumers with e-commerce packaging solutions
-
July (6)
- Employees Take Action to be Part of Healing and Growth
- Gain a competitive advantage with packaging adhesive solutions
- HB Fuller Company Foundations Commitment to Communities
- Packaging Solutions for the South African Agriculture Market
- Supporting Organizations That Provide STEM Education for Youth
- Where Does Sustainability Stand Amid COVID-19
- August (3)
- September (2)
- October (4)
- November (2)
- December (4)