Customer Innovation Awards

Difference-making innovation is the engine that drives H.B. Fuller and our customers. By working alongside each other, we are solving real-word problems facing consumers around the world.

In 2024, H.B. Fuller launched our inaugural Customer Innovation Awards to honor our visionary customers and their breakthrough technologies supported by our custom-tailored adhesive solutions. From reducing packaging waste to creating well-insulated homes, our customers’ products are setting new standards for innovation.

This year, we are honoring four outstanding customers who are reshaping global industries through innovation.

Congratulations to the H.B. Fuller 2025 Customer Innovation Awards recipients:

CMC Packaging Automation – Automated packaging technology

CMC was selected for its groundbreaking automated packaging technology, which creates right-sized packages on demand, reducing waste and packaging inefficiencies revealed during the pandemic-driven e-commerce surge. Their solution enhances durability, precision, and scalability of packaging, while eliminating void fillers and optimizing shipping.

Georgia-Pacific – Water-based barrier coatings in corrugate boxes and bins

Georgia-Pacific’s difference-making innovation leverages water-based barrier coatings for corrugate boxes and bins, making protein packaging more sustainable while improving packaging performance. This innovative packaging changes the industry standard of wax-based coatings on packaging, while still maintaining performance in use with converting sites and protein manufacturers. This packaging enables enhanced food safety and better transport by preventing oils from seeping through the packaging. These concepts for more recyclable paper-based packaging are being applied in other applications where Georgia-Pacific continues to innovate.

MITER Brands – Triple-Insulating Glass Units

MITER Brands was awarded for developing new triple-insulating glass units (IGU), which enable lightweight, durable, and energy-efficient windows and doors. Through a collaboration with Corning Incorporated, a world-leading innovator in glass, ceramic, and materials science, MITER Brands created a high-performance glass system that enhances thermal efficiency, reducing heat loss and improving insulation while using the same window and door frames of a dual-pane IGU.

Changzhou Xingyu – Automotive lighting

Changzhou Xingyu’s automotive lighting, including Adaptive Driving Beam (ADB), Digital Light Processing (DLP), and Micro LED technology, were recognized for improving visibility and road safety. As lighting systems become more advanced, heat management is crucial, and Changzhou Xingyu has innovated to ensure better heat control and longer-lasting headlights through enhanced durability, efficiency, and performance.

For more information about the 2025 winners, see the press release.